Tips for Growing your Youtube Audience

Online video content is quickly becoming THE #1 form of mass media outreach.  According to their own stats, YouTube sees more than 300 hours of video uploaded per minute, and Facebook has literally billions of video shares each day.

Growing your YouTube audience is a highly effective  way of spreading word of your music, but it’s about more than just making a great music video.

Top Tips For Expanding Your YouTube Outreach

1 – You don’t need a huge budget.

It’s easy to think of a music video as a huge, elaborate production… but it doesn’t have to be.  Just as one example, there is this guy known as Jay Mokopo who likes to remix songs of popular artists, that guy always does music videos when he releases his tracks and they’re of quality, but I believe he doesn’t spend too much in making them, as a matter of fact you can even make a video of yourself singing in studio and still get a couple of views on Youtube, it doesn’t really matter how you do it, what’s important is that atleast you must have two to three music videos that are on Youtube.

2 – Make interview spots.

This is a great all-around tool in an indie musician’s video arsenal.  Find someone who can act as an interviewer, and film a 5-minute clip that mimics the format of similar spots on MTV Base or Channel O.  It allows your act to tell their story in their own words, in a short, easily-digestible format.

(Also you can send us your videos (interviews) so that we can share it on our ever increasing Youtube channel).

These can also do double or triple-duty.  Besides gaining shares on YouTube, they can also go into your media portfolio or even potentially be aired on TV.

3 – Invite audience participation.

Don’t forget to get your fans involved!  Invite them to submit, say, pictures or videos of your recent shows, so that the material can be edited together into a new video.  If you give credit at the end to all of your volunteer camera-operators, they’ll be sharing the results -and your music- with all their friends.

Or get more creative!  Anything that involves your fans will likely pay off in shares.

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Breaking into the Hip Hop Indie Scene

Indie musicians trying to make it in Hip Hop face an uphill battle. It’s a huge genre, and arguably over – saturated cause everyone wants to be a “rapper” these days, so standing out is difficult. But we have a few tips for those who feel the call of the beat!

hip-hop2

1 – Keep spreading those mixtapes.

Seriously, a mixtape is still one of the best ways to get noticed, even if you’re not actually using tape anymore. Having a mix fall into the hands of a producer is still possible in hip-hop, and the ranks of current hot artists are filled with those who first got noticed through a tape.

2 – Talk to terrestrial radio stations

In the rush to put your material online, don’t forget about your local media! If there are still radio stations in your area doing their own programming, try to make some contacts with their DJs or program directors. A local radio hit is very often a stepping stone to a wider notice.

3 – Be Local and Personal

Hip-hop allows more opportunity for personal exploration of what life is like in a particular city. try to engage real life scenarios in your lyrics as well, the personal or local touch can go a long way here.

4 – Make friends.

Arguably, the most important word for getting noticed in music these days is “feat.” Get on good terms with other artists in your area, and always be ready for a collaboration… even if it’s unpaid.

Plus, of course there is not telling which indie musicians might “make it big” first. If the spinning wheel of fortune lands on one of your friends before you, they could become your own path to the big leagues. Look to tour with other artists, and don’t turn down opportunities to be an opening act if they come.

5 – Diversify your sound

arguably the biggest problem among independent artists in Hip-hop is how generic so many of their tapes are. However you do it, add some spice to your sound that distinguishes it from all the others.

Hope these tips will help you in making informed decisions with your musical career!

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