Profile: Zimbabwean rapper Shonaman

 

The Zimbabwean born rapper known as Shona man hails from Gutu, Zimbabwe now residing in South Africa since 2012. Clearly a talented minister, his first music video was nominated for best music video of the year by LIMHOP awards in 2015, while in secondary school Shona man began his music career by doing cyphers during class breaks with fellow high schoolmates which led to the development of his stage name Shonaman since he was in South Africa and rapping in Shona.

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He cites his main influencers in hip-hop are artists like Eminem, Lil’ Wayne, Frank Edwards. He honed his skills as a rapper by getting invitations in different events area his area in Limpopo, claiming his first victory on his very first attempt at I am women foundation 1st anniversary.

He believes change begins with one and spread to the rest , he says “my main aim is to make music that will leave footsteps even to the next generation, providing enjoyment to the mass and at the same time bringing hope, joy and peace to the lives of people through my music.One of my key objectives is to maintain a high profile and to continue to maintain a strong relationship with other core members”.

Stream and buy Shonaman latest track #HouseOfTheLord

 

 

Follow him on twitter @shonaman_ppa

 

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Fresh Impression Signs: Lux Kent

East London, Eastern Cape based rapper Lux Kent, has been signed by one of Africa’s biggest labels Fresh Impressions Africa that is based in Gauteng province. It’s good to see lyrical artists getting signed by major labels such as Fresh Impressions which is also a label that believes in promoting hip hop with positive substance.

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Press Release by Mr Moyo (Fresh Impressions Owner)

“I had been watching Lux Kent for a while with the work him and Jarod Kemp had been doing with the ‘Living Legacy Movement.’ I knew at some point we will work together. I remember Courtney Antipas asking me last month why I haven’t signed Lux Kent yet. His message came in very early that morning, before 7am, and I knew I had to approach Lux Kent. To my suprise, when I did approach him, i was told Jarod Kemp
had asked Lux Kent, a week before that, what he would do if I came and said I would like to sign him and work with him. It is evident this signing is for this time and season and there was confirmation all around. Lux Kent’s online presence, blog and web excellence is one thing many artists can learn from him and I know he has a lot to offer. We will help, of coz, as well in growing him as a brand. Fresh Impressions prides itself in giving artists new platforms and widening their reach extensively and that’s what’s we undoubtedly plan to do with Lux Kent.”

Watch the latest video #Image by Lux Kent:

Breaking into the Hip Hop Indie Scene

Indie musicians trying to make it in Hip Hop face an uphill battle. It’s a huge genre, and arguably over – saturated cause everyone wants to be a “rapper” these days, so standing out is difficult. But we have a few tips for those who feel the call of the beat!

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1 – Keep spreading those mixtapes.

Seriously, a mixtape is still one of the best ways to get noticed, even if you’re not actually using tape anymore. Having a mix fall into the hands of a producer is still possible in hip-hop, and the ranks of current hot artists are filled with those who first got noticed through a tape.

2 – Talk to terrestrial radio stations

In the rush to put your material online, don’t forget about your local media! If there are still radio stations in your area doing their own programming, try to make some contacts with their DJs or program directors. A local radio hit is very often a stepping stone to a wider notice.

3 – Be Local and Personal

Hip-hop allows more opportunity for personal exploration of what life is like in a particular city. try to engage real life scenarios in your lyrics as well, the personal or local touch can go a long way here.

4 – Make friends.

Arguably, the most important word for getting noticed in music these days is “feat.” Get on good terms with other artists in your area, and always be ready for a collaboration… even if it’s unpaid.

Plus, of course there is not telling which indie musicians might “make it big” first. If the spinning wheel of fortune lands on one of your friends before you, they could become your own path to the big leagues. Look to tour with other artists, and don’t turn down opportunities to be an opening act if they come.

5 – Diversify your sound

arguably the biggest problem among independent artists in Hip-hop is how generic so many of their tapes are. However you do it, add some spice to your sound that distinguishes it from all the others.

Hope these tips will help you in making informed decisions with your musical career!

Follow Kasi Music Magazine @KasiMagazine

TOP MISTAKES THAT NEW ARTISTS MAKE WHEN STARTING OUT

Written by Max Solomon

After many years of listening to local underground artists such as Mr Douw, Rheebongs, Buntu Jobela, Vegita, Dangatye, Simphiwe Kasi Rap, King K Bone, Catalyst, Simbone, Dj Gibbz, Earl and Agemi etc… I’ve noticed that most artists get a large fanbase in their respective townships and think that they’ve made it, whilst they’ve not.

So in this article I just want to pin point the mistakes that artists make, the ones that make them not to SELL or Break into the mainstream industry.

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The road to stardom is long, filled with potholes. Things are all fun and games when you’re practicing in a garage and doing tiny gigs…. but if your career starts to take off, you need to watch out!

1 – Skipping Gigs

Last year I organised an event in my hometown and tried to invite local acts from surrounding towns, but the guys from that town didn’t pitch for the event, even after paying them upfront.

So do  you want to propel your career in the music business?                                                                     Become known among promoters as a flaky act. Miss more than a couple gigs without literal acts of god as an excuse, and you’re likely to get blacklisted among any decent gigs in your area.

Professionalism on the business side is probably the single MOST important skill for an act to cultivate. Whatever else happens, the show must go on.

2 – Feuds with other Artists

Now, there are feuds and there are “feuds”, If you wanna do the pro – wrestling thing and have some good-natured trash-talk on Twitter like Cassper Nyovest and AKA, that’s one thing. However, never let it become, and be willing to apologise first if feelings get hurt.

By and large, you’ll get much further in the business making friends with other artists rather than making enemies.

3 – Staying At Home

Don’t think for a moment that because you’ve got a couple of downloads on the internet means that live shows are a thing of the past. If anything, demand is only going to grow for live music specifically because pre-packaged stuff is easily-available. Plus, most of the most profitable artists in history are known far more for their live shows than their albums e.g. Lecrae (Two time Grammy winner)

So in closing, What are some of the biggest mistakes you’ve seen a hot new artist make? Let us discuss this on this thread and try to help our artists make informed decisions when it comes to their music career.

Follow me on twitter @SirMax92

https://d19tqk5t6qcjac.cloudfront.net/i/412.html

https://d19tqk5t6qcjac.cloudfront.net/i/412.html

Handling rejection as a musician.

If you can’t handle hearing “no” from time to time, you’re probably not going to get very far in the music business.

Any independent artist with any talent is going to be passionate about their music, and that’s a good thing. But rejection is part of the game, and you’ll run into people who don’t appreciate, or simply don’t like, your music.

Rejection

Getting past this is one of the most important elements of succeeding in the music business.

Don’t Let Rejections Bring You Down!

1 – Remember, there’s a very big ocean out there.

There are more music publishers, and more outlets for promoting your music, than ever before. It used to be that if you got rejected by all the Big Name labels, your career was probably finished. But not anymore!

If you find the mainstream labels are rejecting you, look for niche labels who already publish music closer to your existing style.

2 – Take criticisms as a learning opportunity.

All the great musicians spent decades honing their craft, at least aside from those who drank or drugged themselves into an early grave. (A.K.A.: how NOT to handle rejection.) No matter how great you might be now, honestly, you’ll be even better in another few years.

When someone says “I can’t publish/promote you for reasons X, Y, and Z,” take a serious look at their explanation. There’s probably good advice in there, especially if it’s coming from someone who’s been in the music business longer than you.

3 – Do more fan outreach.

If you’ve got the fans, but can’t get a publisher to pay attention, encourage the fans to do more. (And, in turn, do more yourself to reward the fans.) Sometimes sheer numbers can make an argument in your favor, if you can show, for example, steadily increasing iTunes sales or T-shirt profits.

Plus, regional fame is another good route to getting noticed by larger publishers and promoters.

So, how do YOU handle rejections?

Convert Listeners Into Fans

If you want to get anywhere in music today, fan interaction is a major part of it. There are so many options in music, and so many ways to obtain it (legally or not) that fans are only going to be loyal to musicians who truly give something back.

Music Fans

This is a problem that we see more indie artists facing: Their music is out there, on streaming services and online stores, but that’s not turning into tickets and T-shirt sales. In other words, they have listeners, but not fans.

What’s the difference between gaining actual fans and languishing in obscurity? Fan interaction, mostly.

Fan Interaction Turns Your Music Into Something More

1 – Start Blogging and Tweeting

Any indie musician working today needs to be savvy about social media and online outreach. A popular blog, Twitter feed or Facebook page will go a long way toward building fans. Since these outlets all encourage visitors to share and retweet, interesting posts or cool photos will get your message out via interested fans.

2 – Give Out Occasional Freebies

Some of you may balk at working for free, but it’s a valuable option when looking to build your fan base. A “B-side” track, unreleased demo or exclusive music video will all do plenty to spread the word.

Some artists have even given out entire albums for free. Often these are limited-time offers, or sometimes just a way of distributing an experimental album that might not be commercially viable. Lecrae did this with his “Church Clothes” mixtape project.

3 – Do More Onstage Interacting  

A live music performance should be an experience for the audience, not just a note-by-note recreation of your latest album. Anything you can do to involve your audience during a show will generally garner better reviews and more word-of-mouth among people who see you.

Intricate dance numbers or complex light shows are fun, but in what I have seen, the artists who actually can initiate fan interaction in the show directly are the ones who build a dedicated fan base.

So, have you seen any good examples of fan-building lately?

2014 BET Hip Hop Awards Cypher Video Collection

The BET 2014 Hip Hop Awards took place on Tuesday night, there were a lot of festivities, starting from T.I’s performance to Drake being the biggest winner of the night, and of course the most anticipated cyphers from various rappers and battle rappers such as, Wiz Khalifa with his Taylor Gang, Smack with his URL battle rappers, David Banner and crew, Dee-1, Lil Mama, and many more… You can watch the cypher videos below…