NF slowly but surely making his way up the Hip Hop ranks internationally.

In an era where Hip Hop music no longer carries a lot of substance in its lyrics spewed by artists, where only a handful of rappers are holding on to the title of real or true hip hop or better yet are keeping Hip Hop alive, those rappers I am talking about are the likes of Kendrick Lamar, J. Cole, Eminem, Joyner Lucas, Logic and now NF etc.

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NF is an American rapper who started rapping from an early age, he has released three albums to his name namely “Mansion” 2015, “Therapy Session” 2016, and “Perception” 2017, the latest project perception is what propelled him to the Hip Hop world.

NF’s albums carries a powerful message of self-discovery, dealing with fear, anxiety, depression, most of his songs are emotional and very relating to one struggles, one thing I like about NF is his unique approach to music, he is a sort of artists who doesn’t do a lot of interviews or speaks much, you can only hear what he is about in his music and or he doesn’t do a lot of features on his albums.

The rapper takes his music seriously to a point that you can hear his raw emotions in his lyrics and whoo!!! his delivery is something else, he sort of reminds me of the younger version of Eminem, not trying to compare him to Eminem though, NF has his own aggressive style and doesn’t even curse in his music, just like he says in his single “Green Lights” “Who you know droppin’ clean records, but they nasty?

I first heard of NF in 2016 when I was watching a Youtube video of Kendrick Lamar, under recommended videos and I decided to take a look at his music, the first song I listened to was “How could you leave us?” which it’s about his mom who died because of drug overdose, well that song did something to me that I’ve never experienced before when listening to a rap song, it left me emotional cause I related so much to his lyrics and you can also hear from his voice that recording that track was not an easy feat.

NF real music as he is affectionately known is here to stay, and I believe he is going to be in people’s lips for a long haul, his triple platinum selling single “Let you down”  from the gold selling album “Perception” (Gold is 50 0000 in America, in SA its 20 000, 3 million sold according to American standards, in South Africa a platinum track is 50 000 sold) was an eye opener that brought him a lot of new fans the video of Let you down was even in rotation in SA’s biggest music channel Channel O.

NF recently released a new single titled “Why” which immediately hit more than 1 million views in less than a day.

Watch the video here:

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Music Video Premier: New music video by Robin ThirdFloor “Confessions” from Durban

Born in the city of Durban, South Africa Robin Thirdfloor fuses mellow alternative beats with his jovial energetic flows which include the uses of both English and his native tongue isiZulu. He recently released a music video from the single “Confessions” taken from his “Sounds Empty Pockets Make” EP, you can watch it here.

For more information you can follow him on twitter @robinthirdfloor and also like his facebook page Robin Thirdfloor
 Get his latest EP here: Sounds Empty Pockets Make EP

Handling rejection as a musician.

If you can’t handle hearing “no” from time to time, you’re probably not going to get very far in the music business.

Any independent artist with any talent is going to be passionate about their music, and that’s a good thing. But rejection is part of the game, and you’ll run into people who don’t appreciate, or simply don’t like, your music.

Rejection

Getting past this is one of the most important elements of succeeding in the music business.

Don’t Let Rejections Bring You Down!

1 – Remember, there’s a very big ocean out there.

There are more music publishers, and more outlets for promoting your music, than ever before. It used to be that if you got rejected by all the Big Name labels, your career was probably finished. But not anymore!

If you find the mainstream labels are rejecting you, look for niche labels who already publish music closer to your existing style.

2 – Take criticisms as a learning opportunity.

All the great musicians spent decades honing their craft, at least aside from those who drank or drugged themselves into an early grave. (A.K.A.: how NOT to handle rejection.) No matter how great you might be now, honestly, you’ll be even better in another few years.

When someone says “I can’t publish/promote you for reasons X, Y, and Z,” take a serious look at their explanation. There’s probably good advice in there, especially if it’s coming from someone who’s been in the music business longer than you.

3 – Do more fan outreach.

If you’ve got the fans, but can’t get a publisher to pay attention, encourage the fans to do more. (And, in turn, do more yourself to reward the fans.) Sometimes sheer numbers can make an argument in your favor, if you can show, for example, steadily increasing iTunes sales or T-shirt profits.

Plus, regional fame is another good route to getting noticed by larger publishers and promoters.

So, how do YOU handle rejections?

Convert Listeners Into Fans

If you want to get anywhere in music today, fan interaction is a major part of it. There are so many options in music, and so many ways to obtain it (legally or not) that fans are only going to be loyal to musicians who truly give something back.

Music Fans

This is a problem that we see more indie artists facing: Their music is out there, on streaming services and online stores, but that’s not turning into tickets and T-shirt sales. In other words, they have listeners, but not fans.

What’s the difference between gaining actual fans and languishing in obscurity? Fan interaction, mostly.

Fan Interaction Turns Your Music Into Something More

1 – Start Blogging and Tweeting

Any indie musician working today needs to be savvy about social media and online outreach. A popular blog, Twitter feed or Facebook page will go a long way toward building fans. Since these outlets all encourage visitors to share and retweet, interesting posts or cool photos will get your message out via interested fans.

2 – Give Out Occasional Freebies

Some of you may balk at working for free, but it’s a valuable option when looking to build your fan base. A “B-side” track, unreleased demo or exclusive music video will all do plenty to spread the word.

Some artists have even given out entire albums for free. Often these are limited-time offers, or sometimes just a way of distributing an experimental album that might not be commercially viable. Lecrae did this with his “Church Clothes” mixtape project.

3 – Do More Onstage Interacting  

A live music performance should be an experience for the audience, not just a note-by-note recreation of your latest album. Anything you can do to involve your audience during a show will generally garner better reviews and more word-of-mouth among people who see you.

Intricate dance numbers or complex light shows are fun, but in what I have seen, the artists who actually can initiate fan interaction in the show directly are the ones who build a dedicated fan base.

So, have you seen any good examples of fan-building lately?

2014 BET Hip Hop Awards Cypher Video Collection

The BET 2014 Hip Hop Awards took place on Tuesday night, there were a lot of festivities, starting from T.I’s performance to Drake being the biggest winner of the night, and of course the most anticipated cyphers from various rappers and battle rappers such as, Wiz Khalifa with his Taylor Gang, Smack with his URL battle rappers, David Banner and crew, Dee-1, Lil Mama, and many more… You can watch the cypher videos below…