Fresh Impression Signs: Lux Kent

East London, Eastern Cape based rapper Lux Kent, has been signed by one of Africa’s biggest labels Fresh Impressions Africa that is based in Gauteng province. It’s good to see lyrical artists getting signed by major labels such as Fresh Impressions which is also a label that believes in promoting hip hop with positive substance.

lux kent

Press Release by Mr Moyo (Fresh Impressions Owner)

“I had been watching Lux Kent for a while with the work him and Jarod Kemp had been doing with the ‘Living Legacy Movement.’ I knew at some point we will work together. I remember Courtney Antipas asking me last month why I haven’t signed Lux Kent yet. His message came in very early that morning, before 7am, and I knew I had to approach Lux Kent. To my suprise, when I did approach him, i was told Jarod Kemp
had asked Lux Kent, a week before that, what he would do if I came and said I would like to sign him and work with him. It is evident this signing is for this time and season and there was confirmation all around. Lux Kent’s online presence, blog and web excellence is one thing many artists can learn from him and I know he has a lot to offer. We will help, of coz, as well in growing him as a brand. Fresh Impressions prides itself in giving artists new platforms and widening their reach extensively and that’s what’s we undoubtedly plan to do with Lux Kent.”

Watch the latest video #Image by Lux Kent:

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Music Video Premier: Zimbabwean rapper Jay Madz drops a video for his single “Kete”

jay madzTendai Nando Jnr Madore whose stage name is Jay Madz is a Zimbabwean based rapper who was born in 1995, he started rapping when he was 12 years of age.
He started to take his music seriously last year.
Watch his latest video here
You can checkout his sounds at

www.soundcloud.com/iamjaymadz

http://www.twitter/facebook/instagram.com/iamjaymadz

Music Video Premier: New music video by Robin ThirdFloor “Confessions” from Durban

Born in the city of Durban, South Africa Robin Thirdfloor fuses mellow alternative beats with his jovial energetic flows which include the uses of both English and his native tongue isiZulu. He recently released a music video from the single “Confessions” taken from his “Sounds Empty Pockets Make” EP, you can watch it here.

For more information you can follow him on twitter @robinthirdfloor and also like his facebook page Robin Thirdfloor
 Get his latest EP here: Sounds Empty Pockets Make EP

D-Man releases Single prior upcoming album

Dennis “D-Man” Nhlapo , an artist from a small town called Balfour .has just completed his Ep “Blue September” which is planned to be dropped at the end of this Month.

D-Man x Philsner - Freedom Cover ArtHe recently released his 2nd single from the Ep. The name of
the track is “Freedom” which features Philsner and was released on the
11th of February 2015. Its a song that speaks to the youth and they are planning on
shooting a video for the track.

Here is the free download link to the track  >
http://www.datafilehost.com/d/adc407f0

Follow D-Man on twitter
@OFFICIALD_MAN

Handling rejection as a musician.

If you can’t handle hearing “no” from time to time, you’re probably not going to get very far in the music business.

Any independent artist with any talent is going to be passionate about their music, and that’s a good thing. But rejection is part of the game, and you’ll run into people who don’t appreciate, or simply don’t like, your music.

Rejection

Getting past this is one of the most important elements of succeeding in the music business.

Don’t Let Rejections Bring You Down!

1 – Remember, there’s a very big ocean out there.

There are more music publishers, and more outlets for promoting your music, than ever before. It used to be that if you got rejected by all the Big Name labels, your career was probably finished. But not anymore!

If you find the mainstream labels are rejecting you, look for niche labels who already publish music closer to your existing style.

2 – Take criticisms as a learning opportunity.

All the great musicians spent decades honing their craft, at least aside from those who drank or drugged themselves into an early grave. (A.K.A.: how NOT to handle rejection.) No matter how great you might be now, honestly, you’ll be even better in another few years.

When someone says “I can’t publish/promote you for reasons X, Y, and Z,” take a serious look at their explanation. There’s probably good advice in there, especially if it’s coming from someone who’s been in the music business longer than you.

3 – Do more fan outreach.

If you’ve got the fans, but can’t get a publisher to pay attention, encourage the fans to do more. (And, in turn, do more yourself to reward the fans.) Sometimes sheer numbers can make an argument in your favor, if you can show, for example, steadily increasing iTunes sales or T-shirt profits.

Plus, regional fame is another good route to getting noticed by larger publishers and promoters.

So, how do YOU handle rejections?

2014 BET Hip Hop Awards Cypher Video Collection

The BET 2014 Hip Hop Awards took place on Tuesday night, there were a lot of festivities, starting from T.I’s performance to Drake being the biggest winner of the night, and of course the most anticipated cyphers from various rappers and battle rappers such as, Wiz Khalifa with his Taylor Gang, Smack with his URL battle rappers, David Banner and crew, Dee-1, Lil Mama, and many more… You can watch the cypher videos below…