Born in the city of Durban, South Africa Robin Thirdfloor fuses mellow alternative beats with his jovial energetic flows which include the uses of both English and his native tongue isiZulu. He recently released a music video from the single “Confessions” taken from his “Sounds Empty Pockets Make” EP, you can watch it here.
For musicians wondering “How do I sell music online?” there are a lot of possible answers… but a great music video is one of the best options! Video moves QUICKLY around the Internet, and if you put together a music video that’s popular, you could easily get thousands of new fans! (And some of them might even buy something!)
The good news, for artists on a budget, we’re living in a time where video editing software is cheap and easily available. There are numerous options available for computer and mobile devices that can take care of your video editing needs, while only costing a few rands – if that!
Now, if you’ve got the money, CyberLink PowerDirector is probably the best all-around piece of music video editing software you can pick up. It’s got professional-quality effects, a great editing interface, and more plugins than you could ever want. However, licenses run between R600-R2000, depending on your features, so that may be beyond a lot of young musicians’ budgets.
So, let’s take a look at some of the best inexpensive options on various hardware platforms! If you’re looking to sell music online, here’s a great place to start.
How Do I Sell Music Online: Finding The Best Music Video Editing Software
Mac: If you’ve got a Mac, you probably need to look no further than Apple’s own offerings. The free iMovie software that comes with OSX is a tight little package that offers everything you need to cut together video quickly, and it integrates instantly with all other Apple devices. Add to that the full-featured Mac Garage Band (R1600.00) and you’ve got a formidable portable editing studio.
If you’re flush with cash, Final Cut Pro (R3 100.00) rivals PowerDirector for sheer options and power, but again, at a very hefty price that’s probably more than most artists need to spend.
PC: For Windows users, Microsoft’s built-in Windows Movie Maker isn’t as nice as iMovie, but it’s free for Windows users on Vista and above. The interface isn’t as smooth as Apple’s offerings, but it’s got a lot of power and makes great use of widescreen monitors to show additional information.
Another option is DebugMode Wax, which is a free editor. It’s slow to learn to use, but quite powerful, and it can act as a plugin for a number of other popular video editing suites, including Sony Vegas and Adobe Premiere. This is a good option for bands who are thinking about expanded into more expensive software in the future.
Zwei-Stein also makes a strong argument for their free package, which features non-destructive editing, speedy 64-bit calculations, and a huge range of effects. It’s probably one of the harder packages to learn to use, but in terms of power, it’s hard to beat. This is the option if you’re a bit more of a tech-head.
Android: Android has less of a media focus, but none the less, VidTrim Pro (R30) offers options equivalent to those found on iOS, with a nice interface. The Clesh video editor (R60) is another good option, that allows extensive use of cloud storage to save space on your local device.
Dennis “D-Man” Nhlapo , an artist from a small town called Balfour .has just completed his Ep “Blue September” which is planned to be dropped at the end of this Month.
He recently released his 2nd single from the Ep. The name of
the track is “Freedom” which features Philsner and was released on the
11th of February 2015. Its a song that speaks to the youth and they are planning on
shooting a video for the track.
Here is the free download link to the track >
Follow D-Man on twitter
So you’ve got a new album that you would like to release, and you don’t know how to get the word out or even distribute it to online outlets such as iTunes or Amazon?
Music promotion usually makes the difference between a success and a failure.
There are more options than ever for artists to promote themselves, but on the other hand there are more ways for everyone to promote and it’s creating a public that’s under a constant messaging deluge. Music promotion in 2015 won’t be about getting the word out… it’s about making sure someone actually hears it.
Getting your new album noticed in 2015
1 – Sign Up for Digital Distribution Sites.
At this point, there is simply no good reason not to have your music on as many online stores as possible, even if you not signed to a major label you can still get your music on iTunes, Amazon etc by using online music distribution mediums such as Routenote.com or Cdbaby.com that will distribute your album for you to iTunes, Amazon, Rhapsody etc… Physical album sales are dropping like a rock, and are quickly becoming reserved for “deluxe” editions.
Plus, most online stores are now hosting their own streaming radio services. Once you’re in the store, you can apply for radio acceptance. It might not happen, but even one or two streaming sites like Soundcloud.com can increase your amount of listeners massively.
2 – Use Social Media Early and Often
Your social media feeds are some of your best early buzz-builders. Release tracks, or even just 30-second teasers, to keep people interested and catch their ears.
3 – Seek the Music Bloggers
Find music bloggers (Like Kasi Music Magazine) who are interested in genres like yours, and send them free copies/download codes. A popular blogger plugging your album can be better PR than any agency could buy.
4 – Think Local
Finally, don’t forget terrestrial media. Call your local radio stations and any other media outlets nearby. Send promo copies to every newspaper/magazine in a 100 – kilometre radius. Offer to make appearances. Even a lowly local cable access show could produce clips you can add to your media collection.
For discussion purposes, what music promotion techniques have worked for you lately?
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If you can’t handle hearing “no” from time to time, you’re probably not going to get very far in the music business.
Any independent artist with any talent is going to be passionate about their music, and that’s a good thing. But rejection is part of the game, and you’ll run into people who don’t appreciate, or simply don’t like, your music.
Getting past this is one of the most important elements of succeeding in the music business.
Don’t Let Rejections Bring You Down!
1 – Remember, there’s a very big ocean out there.
There are more music publishers, and more outlets for promoting your music, than ever before. It used to be that if you got rejected by all the Big Name labels, your career was probably finished. But not anymore!
If you find the mainstream labels are rejecting you, look for niche labels who already publish music closer to your existing style.
2 – Take criticisms as a learning opportunity.
All the great musicians spent decades honing their craft, at least aside from those who drank or drugged themselves into an early grave. (A.K.A.: how NOT to handle rejection.) No matter how great you might be now, honestly, you’ll be even better in another few years.
When someone says “I can’t publish/promote you for reasons X, Y, and Z,” take a serious look at their explanation. There’s probably good advice in there, especially if it’s coming from someone who’s been in the music business longer than you.
3 – Do more fan outreach.
If you’ve got the fans, but can’t get a publisher to pay attention, encourage the fans to do more. (And, in turn, do more yourself to reward the fans.) Sometimes sheer numbers can make an argument in your favor, if you can show, for example, steadily increasing iTunes sales or T-shirt profits.
Plus, regional fame is another good route to getting noticed by larger publishers and promoters.
So, how do YOU handle rejections?