So you’ve got a new album that you would like to release, and you don’t know how to get the word out or even distribute it to online outlets such as iTunes or Amazon?
Music promotion usually makes the difference between a success and a failure.
There are more options than ever for artists to promote themselves, but on the other hand there are more ways for everyone to promote and it’s creating a public that’s under a constant messaging deluge. Music promotion in 2015 won’t be about getting the word out… it’s about making sure someone actually hears it.
Getting your new album noticed in 2015
1 – Sign Up for Digital Distribution Sites.
At this point, there is simply no good reason not to have your music on as many online stores as possible, even if you not signed to a major label you can still get your music on iTunes, Amazon etc by using online music distribution mediums such as Routenote.com or Cdbaby.com that will distribute your album for you to iTunes, Amazon, Rhapsody etc… Physical album sales are dropping like a rock, and are quickly becoming reserved for “deluxe” editions.
Plus, most online stores are now hosting their own streaming radio services. Once you’re in the store, you can apply for radio acceptance. It might not happen, but even one or two streaming sites like Soundcloud.com can increase your amount of listeners massively.
2 – Use Social Media Early and Often
Your social media feeds are some of your best early buzz-builders. Release tracks, or even just 30-second teasers, to keep people interested and catch their ears.
3 – Seek the Music Bloggers
Find music bloggers (Like Kasi Music Magazine) who are interested in genres like yours, and send them free copies/download codes. A popular blogger plugging your album can be better PR than any agency could buy.
4 – Think Local
Finally, don’t forget terrestrial media. Call your local radio stations and any other media outlets nearby. Send promo copies to every newspaper/magazine in a 100 – kilometre radius. Offer to make appearances. Even a lowly local cable access show could produce clips you can add to your media collection.
For discussion purposes, what music promotion techniques have worked for you lately?
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